Why Choose
Taste & Performance
The Idea Behind Our Gels
At Moor we believe taste and texture are some of the most important attributes of a gel. Sure, we are packing 25g of carbs into each gel, but if that gel stays in your pocket, it won’t be much help! Likewise, once you take the gel, it won't be much help unless you can keep it down!
Our business was born from a search for the perfect gel. We personally don't like fake flavours, the sickly sweetness (and not to mention the occasional gastro-intestinal issues...).
Call us greedy, but we wanted it all. So we have optimised our gels for flavour, texture, gut-friendliness, and nutritional value. At Moor, we seek to find the balance where natural flavours meet performance, and where science meets provenance.
We offer a gel that you don’t just enjoy, but you look forward to.
Whether you are training hard or racing hard, getting the energy you need shouldn’t be a chore.
Why Maltodextrin?
Maltodextrin is our preferred carbohydrate for a number of
reasons:
- Complex carbohydrate
- Not a simple sugar such as
glucose and fructose - Has a fairly neutral taste and
doesn’t taste sweet which lets the fruit flavour shine - Potentially lower risk of gastric
distress than simple sugars - Derived from corn not wheat
Tell me Moor about the fruit?
Provenance is important to us. We personally know everyone who has been responsible for getting this fruit from the plant and to the packet. We know the farmer that grows it, the people who freeze dry it, the people who turn it into our delicious gels, and the people who pack it. We are there for every step of the process.
Our fruit is grown by Richard Clarke in the beautiful Derwent Valley in the foothills of Mt. Field National Park. We buy fresh fruit from Richard in season and then use a unique drying process to capture most valuable and delicate ingredients, including vitamins, minerals, antioxidants, colours, and flavours. Drying the fruit also extends the shelf life and enables us to use minimal preservative in our final product. The result is an incredibly valuable powder. For example, it takes about 1kg or fresh blackcurrants to produce just 100 grams of our blackcurrant super powder!
Pure Tasmanian Sea Salt
The salt we use also has a pretty cool story. Situated in a beautiful location on the east coast of Tasmania, founders and farmers Chris and Alice harness naturally occurring solar and thermal energy to harvest salt from the Southern Ocean. Tasman Sea Salt contains an abundance of naturally occurring trace minerals derived from these pristine nutrient rich waters. We love it!
Why don’t you have moor ingredients in your gels?
Our philosophy is Less is Moor. We want to give you everything you need and nothing you don’t. We have optimised our gels for flavour, texture, gut-friendliness, and nutritional value.
We also don’t believe that gels are the best method of delivering many of an athlete’s required nutrients.
We believe that essential electrolytes including sodium, potassium, magnesium and calcium are best delivered with your hydration. That’s why these will be delivered by our drink mixes. (Coming Soon)
Our gels are the carbohydrate delivery system. At just 45g per serve, you’re getting around 25g of carbohydrate and 100mg of sodium. And our focus is on delivering these carbs with the best flavour and best texture.
