About
Gels with provenance
Do MOOR
Moor – Endurance Fuel Co was founded in Hobart in 2023 by Rob Knight.
As an avid runner, adventurer, consumer of sports nutrition, and lover of all things Tasmanian, Rob saw an opportunity to tie all these passions together.
Tasmania has an abundance of quality, natural ingredients that are a perfect fit for sports nutrition. After extensive research and trials, the outcome is clean and simple, high-performance products that actually taste great.
We are extremely proud of our first two products and have a suite of exciting new additions in development!
About Rob
Rob loves the outdoors and has explored much of Tasmania’s wilderness on foot, bike and kayak.
Rob has a Bachelor degree in Tourism, majoring in marketing and entrepreneurship from the University of Tasmania and since leaving university in 2008 has worked as a wilderness guide and founded and run his own multi day guided walking experience.
Rob has also spent 6 years working on icebreakers in the polar regions
and has skied to the North Pole.
Rob has three young kids, and these days pursues a passion for running in place of remote adventuring. A self-confessed “running nerd” and big fan of the sport, Rob loves everything from laps of the track to fun runs, marathons, and ultra-distance runs exploring the trails.